Trademark

A trademark includes any word, name, symbol, or device, or any combination used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of goods. Essentially, a trademark is a brand name. A trademark is followed by the TM symbol.
A service mark is the same as a trademark, except it identifies and distinguishes the source of a service rather than a product.
A registered trademark is registered with the German Patent and Trade Mark Office (DPMA) or the United States Patent and Trademark Office (USPTO). It is followed by the ® symbol.
I’ve spent nearly thirty years developing the Biodanza trademark and logo in Germany, and they are a part of the brand quality and consistency that my clients have come to know and trust. As important assets to my lifetime achievement, it’s vital that it is used appropriately.